The courage to chase dreams

A high school friend of mine worked as a successful lawyer for roughly the past two decades. He won a great ROTC scholarship in high school. While in the U.S. Army, he went to law school. After serving in the U.S. Army’s Judge Advocate General Corps, he worked as an attorney for the Department of Defense before going into private practice law.

But change has come. My friend gave up the life of an attorney to chase his dream of being a radio D.J. “Because terrestrial radio is such a big thing now,” he joked.

Today commercial radio is a ghost of its former self while music streaming services dominate music landscape. But people still do make a living as radio D.J.s, why shouldn’t he? He took classes at a local broadcasting school and has managed to cobble together an income from various sources—a few nights hosting a lotto drawing here, running a bar trivia night there, he’s not homeless or starving.

Another friend also took a similar plunge, working in comedy and going for broke. Show business is a brutal and heart-rendering business that leaves some its most earnest and talented people out in the cold. My buddies have no illusions they face an uphill battle, and I couldn’t be more proud of them.

I yearn for the courage that my friends have shown.

I moved back to New York for several reasons, but one of them was to seek fame and fortune and become a great American writer. We writers are a hopeless romantic lot, even those of us that like to paint ourselves as curmudgeons. Even the most anti-social hermit scribbling away in obscurity harbors dreams of being the stuff of book covers and bookstore postcards someday. Any writer that tells you they do not dream of somehow writing themselves into immortality is a liar. Like all artists, we hope our work will live after us and testify to the improbable infinity that we lived.

One of the problems with creative people is that many of us spend more time dreaming and pondering than working at our craft in a way that is productive. We have overly romanticized notions of what our craft is, that it somehow exists in a sphere outside of the normal marketplaces and human conditions. Crash landing into the realities of business and the arts is a hard thing, but the worthwhile things are always hard.

I am in the same boat with so many hopeful others. My dreams have tempered a bit. I will settle for not being the next Jack Kerouac or William Faulkner, but I still hope to make a living creatively, by doing work that is creative, artistic in nature or at least taps into my talents to write about things that I find legitimately interesting.

I am very lucky in the life that I have. I have a great family and group of friends; my health is good; I can say with confidence I will go to bed tonight with food in my stomach and a roof over my head. And yet, there is the dream I must still chase. I’m not low on ambition, but on direction and focus.

Despite all the reasons to be jaded and negative, I live with the confidence in my own creativity and the ability of New York to feed our greatest ambitions. Wish me luck and hard work.

The horror of finding yourself using corporate speak

Though I have been subjected to it for many years, it’s only been in the past year that the language known as “corporate speak” has been creeping into my vocabulary. I must make it stop.

I switched jobs a little over a year ago and moved from the thankless ranks of financial journalism to the thankless but better paying ranks of financial public relations. For years as a journalist I waded through corporate euphemisms and double talk. A journalist’s job is to cut through corporate speak like an explorer cuts through dense jungle. I didn’t loath public relations people, I just knew I could not sound like one when I spoke or wrote if I wanted to be taken seriously.

I vowed to myself that I would not let this nonsensical and vacuous vocabulary creep into my speech, but in some ways it has. There’s no prohibition from sounding like a corporate automaton because now I work in public relations and corporations pay our salaries. Corporations paid my salary when I was a journalist also, but those businesses were depending on me NOT sounding like a corporate mouthpiece in order for my work to me marketable.

Now I AM a corporate mouthpiece, whether I like it or not. None of the companies I serve through my public relations job are ominous monoliths that are trying to cloud the truth or cover up any wrongdoing; they are for the most part small entrepreneurial companies doing some interesting things, but they are companies that expect us to be their representatives to the media. We have to be the bridge between the corporate world and the jaded, skeptical world of journalists and we have to sound the part both ways.

Whenever you speak with someone, you want to sound like you belong, like you understand where they are coming from. If everyone’s slinging the same corporate bullshit, they’re establishing a rapport in some small way. In agency public relations, you are not only selling your clients to media, you’re constantly selling yourself to current and potential future clients. Thus you have to sound like you could fit in at a corporate board meeting, and that’s easier to do when you shovel two-cent words around like so much manure.

So as a writer who takes pride in my ability to find the right works for any situation and a human being who decided long ago to embrace reality-based life, it horrifies me to find myself using corporate speak in any non-ironic capacity.

It’s only happened once or twice, but no matter. Like Ebola or cancer, corporate speak must be wiped out entirely if you wish to survive in the reality-based world.

The one phrase I’ve been guilty of using is “next steps” as in “we’ll discuss next steps” instead of saying, “we’ll talk about what to do next” or “what steps to take next.” Another word that’s lapsed into corporate speak is “leverage,” such as “let’s leverage our resources to gain media traction.” In my own overuse of the word “traction” regarding how to get media attention, I risk making that corporate speak. Now both lever and traction are real words that wouldn’t be corporate speak at all if you were talking about pulleys, debt or driving over snow, but when applied to business situations and overused, they become corporate speak. There are damning lists of useless and pathetic phrases that comprise corporate speak. The list is always evolving.

There are a lot of things I am willing to do to provide for my family. I’m willing to read work emails on the weekend, endure mind-numbing meetings and phone calls that should have been emails, write trite crap about boring topics and be courteous to asshole clients. But I won’t become a corporate speak user. I have my limits.

So I resolve here and now to avoid corporate speak and expunge it from my vocabulary. I will be a better person for it.